Launching PrimaBet in Africa

Nordic Leisure, further “NLAB”, or “the company” announces that the company, in cooperation with local partner, launched the brand PrimaBet online in West Africa.

NLAB has been a supplier of a complete technical betting service to PrimaBet, a licensed operator with betting shops in Gambia. This collaboration has now been extended when PrimaBet launched a mobile version on, developed by NLAB.

As previously communicated, NLAB is developing a major upgrade of the company’s gaming platform. The primary purpose of this development is to enhance the company’s online gaming business aimed at end users, but also to offer services to other gaming operators Business to Business – B2B.

Robert Andersson, CEO of NLAB says;

“Our new platform is technologically advanced and can handle an unlimited number of brands. It goes without saying that we will further develop our business to include other operators’ brands. The business model is clearly scalable and we move on to other segments within B2B, and further develop the revenue stream – is a natural step for NLAB. The cooperation we have in Africa shows good profitability, and is highly relevant to us as we see very good opportunities for further business development. Among other things, we intend to launch our own brands directly targeted at consumers in a number of African markets, and for this purpose will have a special department in the company managed from our office in Marbella, Spain.”

For further information please contact: Robert Andersson, CEO [email protected] / +371 2 7327810

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