Sportsbook Marketing Manager


As the Sportsbook Marketing Manager you will be responsible for developing sportsbook marketing strategy and execution according to plan, including creative concepts development, building campaign mechanics, campaign execution based on customer segmentation and bonus cost management.

Job responsibilities

  • Sportsbook marketing strategy and plan development
  • Yearly and quarterly planning
  • Creative concepts development by delivering thrilled customer experience across all marketing channels
  • Take ownership of end to end campaign planning, from conceptualisation, campaign mechanics, briefing and bonus costs management
  • Delivering KPI according to plan
  • Consistently champion on segmentation, targeting and profiling the right customers
  • Constantly evaluate the campaigns you are running by taking a “Test, Learn and Optimise” approach in order to improve efficiency and ROI
  • Working closely with the Product Team to ensure that the site experience and customer journeys are consistent, maximizing usability and accessibility across all devices
  • Regular reporting to senior stakeholders on success of campaigns, demonstrating a deep understanding of what motivates customers
  • Share best practices across the other business functions
  • Produce and present ROI reports, Ensure that strategy and tactics, marketing and brand communication, are enforced according to brand policies
  • Collaborate actively with other Marketing Team verticals

Requirements for candidates

  • Sports enthusiast with creative mind
  • Excellent understanding of the sportsbook customer
  • Experience in sportsbook marketing
  • Understanding of Nordic sports market
  • Results driven individual, able to develop and implement practical and quick decisions
  • Strong leadership, analytical and project management skills
  • Good command of written and spoken English
  • Confident and dynamic personality
  • Ability to work with other highly talented individuals
  • Ability to adapt to changing priorities and to thrive in a fast-paced work environment
  • Self-motivated with ability to work independently

We offer

  • Become part of rapidly growing international company
  • Opportunity for career development
  • Colleagues with various backgrounds to collaborate
  • Dynamic work with personal development possibilities
  • Competitive salary and benefits package

How To Apply

Please send your CV and motivation letter in English to [email protected] with a subject line SPORTSBOOK MARKETING MANAGER. Deadline for applying: February 14th, 2018 at 00:00. Your application will be handled confidentially.

Please be aware that your resume will be stored in our database for the next 6 months. You are entitled to request deletion of your resume at any time.

& Press Releases

ENLABS introduce premium casino content from Push Gaming

On the 17th of January 2019, ENLABS became the first operator to introduce premium casino content provider Push Gaming to the …

Lifland Gaming Launches Optibet in Lithuania

Lifland Gaming announces that the group has launched the online gaming brand Optibet on the regulated market Lithuania. Optibet is launching …

Subscribe to Newsletter